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How to Cancel Sendinblue (Brevo)

Cancelling Brevo means downgrading to the permanent free tier rather than full deletion. Your contact lists and campaign data stay preserved indefinitely.

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Steps verified

Quick Facts

Monthly cost
£22.00/mo
£264.00/year
Cancel online?
Yes
Pause option?
No
Refund policy
No refunds. Monthly plans are non-refundable for the current cycle; annual plans are non-refundable even if cancelled mid-year.
After cancellation
Contact lists, subscriber data, and campaign history remain permanently on your free account. Advanced features like automations and analytics are disabled but not deleted.

Cancellation Steps

Go directly to Sendinblue (Brevo) cancellation page

  1. Sign in to Brevo

    Visit app.brevo.com and log in with your email address and password.

  2. Go to Billing

    Click your account icon in the top-right corner and select 'Billing' from the dropdown menu.

  3. Click the downgrade button

    Find your active subscription and click 'Change plan' or 'Downgrade' next to it.

  4. Confirm downgrade to Free

    Select the Free plan and click 'Confirm Downgrade'. Your account switches immediately and you'll get email confirmation.

Tips & Things to Know

  • All your contact lists and subscriber data stay permanently on the free plan and can be exported as CSV anytime.
  • Active automations pause on the free tier but aren't deleted - they reactivate if you upgrade again.
  • Annual plan payments are non-refundable mid-year, so contact support if you think you qualify for an exception.

Your Consumer Rights

  • UK users are protected under the Consumer Rights Act 2015, which covers unfair contract terms and cancellation rights.
  • US users are protected under the FTC Act Section 5, which prohibits unfair or deceptive practices.

Frequently Asked Questions

Can I downgrade Brevo immediately?
Yes. Monthly subscriptions are non-refundable for the current cycle, and annual plans are non-refundable if cancelled mid-year.
Will I lose my contacts after downgrading?
No. All contact lists, subscriber data, and campaign history remain permanently accessible on the free account.
What happens to my automations?
They pause on the free tier and won't send emails, but they're preserved and reactivate if you upgrade again.
How many emails can the free plan send?
Up to 300 emails per day with unlimited contacts, suitable for small businesses and solopreneurs.
Can I export my data before downgrading?
Yes. Export contacts, campaigns, and other data as CSV files from account settings. Large lists may take a few minutes.

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