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How to Cancel ITVX Premium

ITVX Premium removes adverts and provides access to BritBox content within the ITVX app. Cancelling reverts you to the free ad-supported ITVX tier. All ITV content remains available with adverts.

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Quick Facts

Monthly cost
£5.99/mo
£59.99/year
Cancel online?
Yes
Pause option?
No
Refund policy
No refunds. You revert to the free ad-supported tier at the end of your billing period.
After cancellation
Your watchlist and viewing history are retained on the free tier.

Cancellation Steps

Go directly to ITVX Premium cancellation page

  1. Sign in at itv.com

    Go to itv.com and log in to your account.

  2. Go to Account settings

    Navigate to your account settings page.

  3. Select "Manage subscription"

    Find the ITVX Premium subscription section.

  4. Click "Cancel subscription"

    Confirm cancellation. You revert to the free tier at the end of the billing period.

Tips & Things to Know

  • The free ITVX tier has the same content library, just with adverts.
  • ITVX Premium includes BritBox, so check if you have a separate BritBox subscription too.
  • If subscribed via Apple or Google, cancel through their subscription settings.

Your Consumer Rights

  • Under the Consumer Contracts Regulations 2013, you have a 14-day cooling-off period.
  • ITV must not make cancellation harder than sign-up under the Digital Markets, Competition and Consumers Act 2024.

Frequently Asked Questions

What do I lose by cancelling ITVX Premium?
You lose ad-free viewing, downloads, and BritBox content. All other ITVX content remains free with adverts.
Is ITVX Premium the same as BritBox?
ITVX Premium includes BritBox content within the ITVX app. They are separate subscriptions otherwise.
Can I cancel ITVX Premium at any time?
Yes. It is a rolling subscription with no minimum contract.
Does ITVX Premium have a free trial?
Occasionally. Check the ITVX website for current offers.
How do I cancel if I subscribed through Apple?
Go to iPhone Settings > your name > Subscriptions > ITVX Premium > Cancel.

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